Project Masiluleke
A breakthrough approach to reversing HIV and TB in South Africa and beyond
Project Masiluleke is a path-breaking effort that harnesses the power of mobile technology to address one of the world’s gravest public health crises. This ambitious initiative leverages the ubiquity of mobile devices in South Africa to help fight the country’s crippling HIV/AIDS and TB epidemics. Meaning ‘hope’ and ‘warm counsel’ in Zulu, Project Masiluleke brings together a coalition of world-class partners – including iTeach, the Praekelt Foundation, frog design, MTN South Africa, Nokia Siemens Networks and the National Geographic Society – driving adoption of the program in South Africa and beyond.
Project Masiluleke is a signature program of the PopTech Accelerator – a social innovation incubator designed to foster breakthrough, interdisciplinary solutions to pressing global challenges. The Accelerator aligns world-class companies, foundations, NGOs, funders and thought leaders to collaborate on outcomes none could achieve independently. Each PopTech Accelerator program will focus on using new technologies and approaches to effect scalable, replicable and sustainable social change.
Also available (530KB pdf): Project Brief